SEO Services for Real Estate Investors/Companies – 9 SEO Tips for Realtors

Published by Joanna on

Welcome to our page “Real Estate Greece SEO – 9 Tips SEO Guide for Real Estate Agencies in Greece” – SEO Services for Real Estate Investors/Companies.

This is Joanna Vaiou, an Organic SEO Consultant at my own Search Engine Optimization services company since early 2013.

On this page, you may express interest in my SEO Services for Real Estate Investors (Firms) and access 9 free SEO tips for your realtor company.

First, let’s see some terms for what they mean.

What does SEO mean in Real Estate marketing?

This article is for you as we are breaking down some important Greek Real Estate Search Engine Optimization marketing information about your specific niche and presenting you with the opportunities as an agency owner to improve your Lead Generation Game in Grand Google.

Enjoy our 9 SEO Tips – guide on how to promote your Realtor – Broker business in Greece to your global audiences, through Google organic traffic generation marketing channels.


1. Discovering & Setting “Real Estate Greece” SEO Target Keywords with Global Demand & Clicks (AHREFS)

First of all, your SEO Specialist needs to discover what are the best keywords to target in Global Google search engines and the best tool for that is AHREFS.

Why? Because besides the estimates AHREFS offers for the monthly search volume for each keyword in each country, it also gives a monthly estimate of the total clicks (SEO and Google Ads) the top-ranking webpages get for each keyword.

This metric is named “CPS” or “Clicks per Search” and it helps Search Engine Optimizers prioritize the target keywords comparatively one against each other as Main Target Keyword, Secondary Target keyword, etc, for the same target SEO Page.

After putting the main keyword in the AHREFS Search bar in Greece we come up with the following image:

Real Estate Greece SEO keyword research through ahrefs

Real Estate Greece SEO keyword research and demand analysis, through Ahrefs

2. Real Estate Greece Keyword – Search Term AHREFS Analysis

  1. It has a monthly estimated search volume of ~700 in Greece
  2. The total monthly estimated clicks (organic and paid) the ranking webpages get is 636 with 30% of them coming from paid ads and 70% of them coming from organic results (SEO ranking pages)
  3. Globally & monthly, it is being searched for in Google ~ 4.800 times
  4. The top 6 Countries where the Interest is bigger for search term “Real Estate Greece” are: 1) Russia, 2) Greece, 3) Israel, 4) the United States, 5) Serbia, 6) Australia
  5. The top organic webpage result for this keyword in Greek Google gets an estimated monthly organic traffic of ~ 407

3. When looking at the “Keyword ideas by search volume” of AHREFS we see few very closely related terms to our main keyword as follows:

Real Estate Greece Keyword Ideas Including Common Terms

Real Estate Greece Keyword Ideas Including Common Terms

The image shows us the keywords “greece real estate”, “international real estate greece“, “real estate greece russia” as keywords that include some of the same terms and their search volume.

You can include these keyword ideas in the same SEO target page you plan to rank on top page of Google for your main keyword, if they are really closely related to each other.

So, feel free to include all different ways in your SEO target page that someone can search for your main keyword in Google, like:

  • greek real estate
  • real estate in greece
  • greece real estate

You don’t need to repeat your main keyword all the time throughout your page, use all different ways alternatively.

4. Make sure you use your main keyword in the following Onpage SEO elements:

  1. SEO Title
  2. Page URL
  3. H1
  4. In the first sentence of your copy
  5. In the last sentence of your copy
  6. In your images on the page title, al title, file name, description and caption
  7. Use all the range of Headings throughout your copy (H1, H2, H2, H4, H5, H6), include variations there or your main keywords and treat them as “subtitles” that sum up the paragraph that follows. They can be in the form of questions that your prospects have to which you will provide answers righ below

BONUS Tip on how to naturally create content that your online prospects will appreciate:

You may be wondering how to write the content on your page that you fancy seeing ranking on the top page of Google organic results for your main keyword.

My advice is really simple.

As a Real Estate Broker you are, you speak with many prospects on the phone or meet them in person, who are interested in:

  1. buying Greek properties
  2. invest in Greek properties
  3. getting the Golden visa and the Greek residency as a result of the latter
  4. selling their property in Greece
  5. etc

<> Write your copy naturally for your audiences in the form of Q&As (Questions and Answers):

  1. Take a piece of paper and write down all the questions that each one of these prospects categories asks you in order to understand how they can work with you and how you can help them.
  2. Play in your mind the conversations you have with each one of your target audiences and note down the Questions and Answers.
  3. Make sure you provide thorough answers for each common question so as you leave nothing unanswered.
  4. Satisfy your audiences’ intend, what do they care to know before shaking hands with you?
  5. Help them out before they do so you have their vote of confidence.

5. Real Estate Greece Russia Keyword SEO Insights

The keyword “real estate greece russia” with 80 estimated monthly searches in Greece, deserves a unique/separate SEO target page as it is specifically for Russian prospects (remember that Russia is the top country where people type “real estate greece” in Google, almost a 1000 times per month?).

Create a separate page where you will educate your prospects specifically from Russia, about the Greek real estate market and what are the regulations, the circumstances, the fees, the opportunities, the offers, and then some.

6. Create, Optimize and Maintain a Google my Business Page for your Agency

  1. You most likely have registered a business address for your Agency.
  2. Starting a Google my Business page with your main target keyword being in your Page’s title, description, posts, and image optimization properties should be your #1 priority.
  3. Google my Business may seem like a cemetery when it comes to engagement or the “social factor”.
  4. Nevertheless, it is the best channel to build your presence and online brand reputation as a local business, if you want to be noticed by Google and as a result, by Google’s users (your target audience).

7. Real Estate Greece SEO Competition Insights

Real Estate SEO Consultant Tips: Greece TOP 10 SEO ranking webpages competition analysis

Real Estate Greece TOP 10 SEO ranking webpages competition analysis

Above, you see a sample of a few SEO power factors/metrics according to AHREFS Tool preferences.

AHREFS is the best to this day TOOL for SEO Analysis and Strategy Design and you can find out how to use this tool with this free online course by AHREFS themselves for beginners.


In short, the situation on Google.gr 1st page when it comes to the top 10 Real Estate Greece results SEO Strength metrics, is the following:

  1. Top 10 webpages’ AHREFS Rank ranges from 379K to 58M.
  2. Top 10 webpages’ Domain Rank ranges from 1 to 55 (out of 100).
  3. Top 10 webpages’ URL Rank ranges from 8 to 40 (out of 100)
  4. Top 10 webpages’ Backlinks range from 0 to 377, 744
  5. Top 10 webpages’ Unique Referring Domains range from 0 to 189.
  6. Top 10 webpages’ Organic Traffic monthly estimate ranges from 63 to 213K+.
  7. Top 10 webpages’ organic keywords for which they rank in Google range from 5 to 1221.

8. What do the above TOP 10 SEO Competition Data mean for you as a Greek Real Estate Broker?

In order to claim 1 spot in the top 10, you need to take the AVERAGE value of those (as I did in row #11 below in red text highlight) and try to increase your own SEO target page’s metrics to reach closer to this value and claim your spot between the top 10 ranking webpages.

# Ahrefs Rank URL Rating Domain Rating Domains Total Backlinks Total Traffic Total Keywords
1 57739878 9 1 16 12058 350 117
2 2289698 8 35 0 0 127 5
3 17796740 13 9 42 44475 1114 390
4 4067611 24 29 98 32540 1847 992
5 6636032 11 23 0 0 2414 1223
6 379341 9 55 0 0 76 5
7 379341 40 55 2093 7256700 224095 1376
8 2701104 32 33 265 964404 2300 858
9 2701104 19 33 19 56 2118 752
10 42925418 12 2 4 18 502 145
AVG Values 13761627 17.7 27.5 253.7 831025.1 23494.3 586.3
9. Real Estate Greece SEO Services – Collaboration Opportunities

If you want to work with a Search Engine Optimization Specialist to help you elevate your Real Estate Agency in Greece higher on the 1st page of Google for your target keywords of interests you have the following options:

  1. Find and assign to an SEO Specialist to manage, optimize, and promote your own brand in Google multiple organic channels, on a monthly ongoing retainer.
  2. Have an SEO Specialist rank their own website property on the top page of Google for your target keywords and rent it out from them for a monthly rental fee and put your own brand’s details (Rank and Rent Real Estate Greece SEO Collaboration model).
  3. Have an SEO Specialist to generate leads and send them to your business exclusively on a pay per lead collaboration model agreed by both sides.

Thank you for your time on our site and specifically our 9 actionable real estate Greece SEO marketing tips & analysis guide that hopefully, you’ll start working on soon.

Kind regards,

Request a Quote for SEO Services for Real Estate Investors/Firms

–> Joanna Vaiou – Request a Quote


Extras:

  1. SEO for Architects Guide by Joanna Vaiou
  2. How to Get Your Website on Google Search (TOP Page)
  3. How to Become an SEO Expert/Consultant
  4. How to Show up οn Google Related Searches & Autocomplete
  5. How to find a reliable freelance SEO Expert
  6. “E-A-T” acronym means

For professional Real Estate services in Athens Greece, visit Your Home Sold Agency’s website next:

Categories: SEO Tips

Joanna

Joanna Vaiou is a Corporate SEO expert and Self Growth - Life enthusiast from Athens, Greece. Website: https://www.JoannaVaiou.com