Tony Robbins and SEO: "Quality" VS "Quantity"

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What Are “Links” in the Online World?
 Links are mentions of a website’s page address (URL) on other
websites that appear in the form of a clickable link or
“hyperlink”.
 Another synonym word for the word links is “backlinks”.
Meaning links that lead visitors back to your website when they
click on them.

Why Are “Links” Important?
 In real life, when other people talk about you to someone
else, they make you more popular and more widely known for
something. On the internet, this is what “Links” do for your
personal website, your brand or your business.
 Search engines like Google run programs that crawl the web
all the time, in order to find new valuable resources of
information, save those in their index and later on present to
Google users who search. Search engines do that by discovering
new “LINKS” on authoritative websites that they trust.

 The overall synthesis and quality of a website’s link profile is
very important for Search Engine Optimization. That is because
Google checks how many links you have, who links back to you
and how authoritative these links (“mentions” of your website
pages on other sites) are in order to rank your website in their
top organic search results.
 Not all links are created equal through. Ranking on top page
of Google is more a link quality matter rather than a quantity
one.

 Links are only a part of the equation when it comes to ranking
at the top of Google SEO results. You also need to have a Google
friendly and user friendly design, digestible and easy navigation,
high quality and unique content that satisfies user requests,
social shares and engagement and much more.
 All these count for Google. If you attend to those and start
gaining quality links, you will have the greatest chances to get to
the top.

LLiinnkkss are only one of the
200+ ranking factors that Google
looks at to rank your website.
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Who’s Interested in “Links”?
 Anyone that has a personal or a business website and wants
to show up on Google search engine’s top organic results. If you
are interested in being found on Google when people specifically
look more information about your product or services then you
will need to gain “Links” back to your pages you promote.
 Google is interested in the synthesis and quality of your
website’s overall links. Who links to you can help and hurt you at
the same time.

Links Types as per Placement
 The way a website is structured and the links it has pointing to
other pages of the same website and the links to other related
websites, are also important for Google and SEO. Usually the
home page of a website is the strongest when it comes to
overall SEO authority as it normally acquires more links than the
other (inner or internal) pages.

Links Types as per Placement
 For example if you link from your home page to your services
page you are transferring a % of your home page authority to
this internal page and you indicate to Google that it is somehow
an important page for you. So some links you get from other
websites will send people to your home page and others will
send people to your internal pages. Depends on what kind of
site you have and the content you create.
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Link Types as per Placement
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 Sidebar Links are the links that reside in your website’s sidebar (if you use one).
 Footer Links are the links that reside in the footer (the bottom part of your website).
 Sidebar and Footer Links are considered “sitewide” links which means they appear on all
pages of a website. Additionally, there are the main (top) menu links or “tabs” that usually
represent the most important pages like the “about us”, “contact”, “what we do” page etc
that belong to the “sitewide” link category.
 Contextual Links are the links that reside in an article’s or page’s content. This is the best
quality of links your website can have (as we speak) compared to the other types.

More Link Types
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 Internal Links to a page on your website is the number of other pages on your website
that link back to your specific page.
 External Links on a page on your website is the number of links you have on this page
that send readers to other websites.
 No follow Links are the links that have the “nofollow” attribute on them, as an indicator
to Google that they should not pass any SEO (ranking) power also known as “seo link juice”.
 Do follow Links are the links that pass “seo link juice” and ranking power to a page.

Link Types as per Linking Source
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Link Types as per “Anchor” Text
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“Anchor” is the text that is hyplerlinked or simply; the title text of the link that sends people to your website.
 “Raw” or “naked” or “URL” links are the links that have the url and its variations as anchors.
Examples-> JoannaVaiou.com, http://joannavaiou.com, http://www.JoannaVaiou.com etc.
 Brand Links are the links that have your brand name as anchor. Example: Joanna Vaiou.
 Generic Links are the links that have random anchors that say nothing to users or Google about the
page they link to. Examples: Click here, Visit Website, More info etc.
 Keyword rich or “money” keyword Links are the links that have the keyword you are targeting (seo
wise) and want to appear on top page of Google as anchor.
 LSI (latent Semantic Indexing) or Relevant Keyword Links are the links that have as anchor relevant
keywords to the niche keywords you are targeting seo wise. Google considers these keywords highly
relevant to your niche website and you should incorporate those in your seo & content campaigns.

Links are Still Important…
 SEO changes and evolves in vertiginous speed. Google
engineers update their algorithm frequently and alter the way
they evaluate websites. Though, no matter how frequently rules
change, Google always looks at the synthesis of your website’s
acquired links (backlinks or incoming links) and takes it into
account in order to rank you and your competitors.
 WHO LINKS to you or mentions YOU is always a crucial factor
for Google to rank your website higher in the organic (SEO)
spots.

 Imagine YOU are a Personal Growth Coach and just had your
first book published about how personal development helped
you improve your life and allowed you to build a successful
coaching business. Now you are at that place where you can
help others do the same.
Who’s Your Audience?
First of all  Your Family, either you want it or not .

 Of Course! Your family will be first to know and they will be
thrilled. They will congratulate you and tell everyone they know.
WWhhoo kknnoowwss....
They even might throw you a party to celebrate the happy
career development you have come to experience.

 Family is Family – They should always support you no matter
what…
Your family members will offer you emotional support and fill
your heart with more love and self contentment.
Congratulations. You have just became “famous” and “known”
for writing a book in a niche (small or big) that is not actually
interested in your book and most likely haven’t read such a book
in their whole life. They are just happy for you. Cherish these
moments.

But… What about visibility, marketing your book and SSAALLEESS?
Or recognition from people that are in a niche that is really
interested in what you are writing in this book?
Imagine if somehow you got Mr. Tonny Robbins to read and
actually like what you have to say in your book. Mr. Robbins is in
the same industry as you but he is not a direct competitor... He
is the Top of the Top Life and Business Coaches. On the other
hand, you have just wrote your first book.

Links are Still important…
 What if Mr. Robbins made a public post on his social networks
about the latest book he read (Yours for example) and what he
liked about it? For no special reason. Just because he liked it.
What would tthhiiss mmeeaann ffoorr yyoouu??
• Instant Recognition of your persona to Millions and Millions of
people that are already “into life and business coaching” as an
expert in your niche?
• Tremendous Boost of your own social media following?
• Lots of book copy sales only by this public recommendation?
Absolutely. “Quality” Wins “Quantity” BIG TIME.

Basic Link Building Best Practices
As mentioned earlier, knowing your links is not enough to rank high on
Google.
 The more quality links you get from a variety of sources (other
websites of several types), the better your SEO rankings will be.
 The “Quality” of your links depends on many factors but the two
most prevalent are:
1)RELEVANCE and
2)AUTHORITY (A mention from Mr. Tonny Robbins in our previous
example would have both relevance and authority which would make
this a PERFECT link).

Moz Domain Authority
Moz.com has invented “Domain Authority” or “DA” as one SEO
authority metric that partially determines the quality of a link
from another website back to yours.
I have created a report for the person who manages your digital
marketing accounts which you can download for free as
instructed in the following slides.
 49 High Domain Authority Websites ttoo CCrreeaattee FFuullll PPrrooffiilleess
wwiitthh LLiinnkkss aanndd DDeessccrriippttiioonnss ffoorr yyoouurr BBrraanndd’’ss WWeebbssiittee..

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Tony Robbins and SEO: "Quality" VS "Quantity"

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