Academic SEO vs Google SEO
The Hidden Archives of Scholarly Publications
Search engine optimization (SEO) is not a new toy. Everybody is using it because it makes information available to anyone that wants to find it.
The reason traditional SEO works is because websites link to other websites and eventually everything will be crawled and indexed by the search engine.
Academic search engine optimization (ASEO) is different from SEO.
One of the reasons is that SEO has only a few leading search engines, such as Google and Bing.
This makes the optimization process more streamlined. ASEO has several search engines such as Google Scholar, PubMed, IEEE Xplore, and SciPlore.org.
Each one of these search engines uses a different algorithm.
It is impossible to cater to all of the search engines without tainting the original format and content of the article.
There is a consensus in the academic community that scholarly publications should not apply SEO techniques.
SEO is simple outside of the academic world. Pages can be altered, words and links can be replaced, and pages can be deleted. This is not the case with scholarly publications. Once an academic article is published, it is not appropriate to alter it later. Academic search engines typically only index the title and abstract whereas search engines outside of academia index all of the text. This means that keywords used in academic papers are concentrated in the titles and abstract. Keywords in the titles and abstract are also recognized in the content. This means that the keywords in the titles may carry more weight within the abstract.
ASEO is different from standard SEO and it deserves more exposure to content developers due to the massive amount of information hiding within academic resources. Researchers should take an interest in ensuring search engines index their articles because there is so much hidden information.
Only a fraction of all published scholarly works are on the web, while the majority of material is stored in various publisher’s databases, which remain hidden from the online community. Some search engines such as Google Scholar and Scirus work with publishers to gain access to their material. ASEO is an important field that needs to be explored and understood.
About the Guest Author
Bruce Williams is the founder of Epic Hitz (an SEO company). His passion for search engine optimization began while attending college after discovering how important it is to sharing information with the world.
Beel, J., Gipp, B., & Eilde, E. (2010). Academic Search Engine Optimization (. Journal of Scholarly
Publishing, 41(2), 176-190.
Joanna, the owner of this blog is a Greek SEO Expert with 7 years of experience, serving global high end companies with top quality seo and reputation management services.